As we know Amazon is a great marketplace.
It is catalogue based meaning all sellers compete on one listing and buyers nearly always buy on price alone. This means your listing can be buried in the mass and overshadowed by the seller with excess stock, better buying power, lower overheads or simply unaware of his/her true costs.
So how do you direct potential buyers to YOUR listing.
Amazon have made it easy.
In Seller Central it is now possible to customise the view. Simply mark the column ‘Listing ID’ as visible and you now have a clickable link to your own listing to which you can direct email enquiries, Buyer asked a Question resposes and similar.