Effective eBay Titles

27. April 2018 eBay 0

One of the most important aspects of your eBay listings is the title.

Why?

Well, its still the most common way for potential buyers to find your product.

So it’s surprising that so many sellers spend very little time on their titles, typically just using the manufacturers title. (which are all too often also being used by your competition).

Below is the advice from eBay themselves but we can add from many years of experience some useful tips:

All 80 Characters

Use as many of the 80 characters available as you can without inferring a different product. For example dont add ‘tool set’ to the end of an item which isn’t a conventional tool set as it will gain views from buyer who won’t convert causing the listing to drop in the Best Match results. (eBay considers low conversion listings to be unpopular and demotes them in search).

Here is a great resource to use for checking character counts (opens in a new window): Character Counts

And another for changing the case (opens in a new window): Change Case

First Words

The first few words are the most importand so ALWAYS start the title with the key words. For example start ‘Silverline Angle Grinder…..’ rather than ‘240V Mains powered 9 Inch Blue Angle Grinder’.

Uneccessary Words and Characters

Buyers rarely search for words such as ’30 Pce’ when looking for a tool kit or a spanner set so don’t waste characters.

Brands, sizes and colours are important. Part numbers, if included in the item specifics less so and worse, they make is easy for buyers to look for the same item at a lower cost than yours.

How to find words to include?

In eBay simply start typing your title in the search bar, it will automatically show you a list of popular alternatives.

The same is true in a search engine search – see the example below from Google:

A more sophisticated tool is the Google Keyword Tool at Google Keyword Planner

You will need an Google account to access it but it will offer you an almost unlimited resource.

Here is the result for ‘Hose Spray’. In this case there were 606 keyword ideas and it shows the popularity of each one. It also shows the popularity over time for this search term.

Interestingly you can also search by product barcode and the manufacturers product number to get specific ideas for specific products.

What do eBay themselves say?

https://pages.ebay.co.uk/help/sell/title_desc_ov.html

Writing an effective title

Make a clear, compelling first impression by writing a great title for your item.

Here are some elements of an effective title:

  • Use descriptive keywords to clearly and accurately convey what you are selling. You can use up to 80 characters.

  • Include the item’s brand name, artist, or designer.

  • Include item-specifics. For example, include size, colour and condition.

  • State exactly what your item is, even if your title repeats the category name.

  • Don’t use multiple synonyms or plurals. It’s not needed for search and may make your title less attractive to buyers.

  • Omit punctuation marks and asterisks

  • Don’t include ‘wow’ or ‘look’. Buyers don’t search for words like these.

  • Use correct spelling.

  • Don’t worry about creating a grammatically correct sentence.

  • Don’t overuse acronyms.

  • Don’t use all caps.

What to avoid in your title

Follow these guidelines when writing your title:

  • Don’t include false or misleading information.

  • Don’t include website addresses, email addresses, or phone numbers. The exception is the sale of domain names.

  • Don’t use profane or obscene language.

  • Don’t use the following words in an attempt to market or advertise your item:

    • Prohibited

    • Banned

    • Illegal

    • Outlawed

  • Don’t use any other descriptive word that may bring into question the legality of an item by either governmental or eBay standards.

  • Don’t include brand names other than the specific brand name used by the company that manufactured or produced the item you’re listing. This is called keyword spamming and isn’t allowed on eBay. These types of listings will be ended and the insertion fee for the listing automatically credited.

Learn more about eBay’s search and browse manipulation policy.


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